Responsibilities
* Planning, developing, coordinating, and managing B2B marketing and communication measures for one specific company division.
* Expanding and further developing existing marketing and communication activities, particularly in the online area.
* Conceiving and implementing sales promotion measures in collaboration with product management and marketing.
* Creating target group-specific marketing and communication materials for case studies, press releases, data sheets, presentations, trade fairs, websites, social media, etc.
* Managing content of social media channels and digital marketing campaigns.
* Conceiving, planning, and implementing customer events, trade fairs, and webinars.
* Controlling online marketing activities in the area of SEO as well as developing and implementing best practices implementing SEO and analysis evaluations with Google Analytics.
* Recognizing new marketing trends and technologies early.
* Ensuring corporate standards in marketing materials.
Your Profile
* Experience in developing and implementing sales and marketing strategies in a technical B2B environment.
* Extensive knowledge in the conceptual preparation of technical issues requiring explanation and their implementation in various media forms.
* Confident handling of SEO tools and marketing automation tools.
* Experience in managing and dealing with external service providers and agencies.
* Good knowledge of project management.
* Business fluent in English.
* Excellent knowledge of MS Office.
* Bachelor's or Master's degree in Marketing or other relevant business degree is preferred.
* Several years of progressive experience in marketing of technical products while demonstrating business understanding and ability to drive results.
Additional Information
* Dynamic and international working environment
* Possibility of home-office days (two days per week)
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