Head of Marketing, Marketplace (d/f/m)
Head of Marketing, Marketplace (d/f/m)
Apply locations Berlin time type Full time posted on Posted 3 Days Ago job requisition id JR008393
Kleinanzeigen is the leading online classifieds market in Germany. An average of more than 50 million ads are available in numerous categories - from children's supplies to electronics to real estate. With more than 36 million users per month, Kleinanzeigen has the widest reach of all online selling platforms in the country. Most of the items traded on Kleinanzeigen are second-hand, contributing to sustainability. The Kleinanzeigen market allows companies the opportunity to easily offer their services online. Kleinanzeigen was launched in September 2009 as eBay Kleinanzeigen and was renamed in May 2023.
What you’ll do & Who you are
Job/Role Purpose
As the Head of Marketplace Marketing (d/f/m), you will have a significant impact on the future success of Kleinanzeigen and on driving more sustainable consumption habits. Reporting to the Chief Marketing Officer, you will be accountable for defining strategies and plans that enable us to reach our business ambitions across the Marketplace.
This strategic role intersects marketing, product, and business development, suited for someone eager to drive world-class thinking for one of Germany’s biggest brands, with a bias for action and collaboration.
Responsibilities
* Help us become Germany’s number one recommerce destination, challenging traditional e-commerce.
* Co-create impactful strategies across marketing, product, audiences, and channels to grow our market leadership and maximize our value opportunity.
* Deliver and implement world-class marketing strategies across the Marketplace (C2C and B2C), ensuring effective execution through collaboration with specialist marketing teams.
* Grow our B2C potential by improving perception among SMBs, driving acquisition, and increasing selling success.
* Participate in the Marketing Leadership Team and Marketplace Leadership Team to define goals and ensure they are met.
* Analyze our product, business opportunities, and audiences to uncover insights and solve relevant problems.
* Support the development of new growth opportunities and strategies across specialized categories.
* Apply a data-driven mindset to prioritize initiatives based on ROI.
* Collaborate closely with Product, Business Development, Sales, Customer Support, and other Marketing teams for seamless execution.
* Take ownership of insights, budget, and performance, striving for continuous improvement.
* Inspire teams and build strong relationships with key stakeholders.
Qualifications
* 12+ years of experience in Marketing with a proven track record of measurable impact.
* In-depth understanding of marketing strategies through the funnel: acquisition, retention, on-platform, off-platform, and across audiences (C2C, B2C/SMB).
* Strong experience in impactful strategy development and execution in a cross-functional environment.
* Deep understanding of marketing's role for product-led brands/platforms.
* Ability to inspire stakeholders and teams through excellent communication and leadership skills.
* Experience working in a matrix environment is essential.
* Deep knowledge of marketing ROI thinking and tooling across upper and lower funnel.
* Business proficiency in English with excellent communication skills suitable for C-Level audiences.
* A self-starter with ownership and accountability for outcomes.
* A Kleinanzeigen user.
* Understanding of marketing for marketplaces is a plus.
Benefits
Life at Adevinta comes with its perks! Our Adevintans enjoy the following benefits:
* An attractive Base Salary
* Participation in our Short-Term Incentive plan (annual bonus)
* Work From Anywhere: Enjoy up to 20 days a year of working from anywhere!
* A 24/7 Employee Assistance Program for you and your family.
* Win together, lose together is one of our key behaviors. At Adevinta, you will find a collaborative environment with opportunities to explore your potential and grow.
We also provide a range of locally relevant benefits. Interested? Apply and ask our recruiters!
Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.
If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. We strongly encourage people from historically excluded groups to apply.
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