PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION
Develop industry leading creative solutions for assigned concept or category, to create a highly relevant, desirable, and clear adidas brand image, from sell-in to sell-out (consumer-facing)
KEY RESPONSIBILITIES
* Design concepts and creative strategies that fulfil objectives of category, concept, briefs
* Collaborate with Product Design team to ensure holistic storytelling
* Collaborate with cross-functional team members to ensure consumer- and brand focus
* Lead the execution of creative strategies to ensure end to end creative excellence from sell-in to sell-out (consumer-facing)
* Work with a variety of creative resources (agencies, freelancers, writers, photographers, etc.), when needed, on creative execution to ensure holistic creative excellence
* May lead, mentor, and administrate a team of internal direct reports
* Review and approve production stages of final creative execution
* Maximize results within given budget and timeframes
* Participate in the creation of annual and long-term Creative Direction strategies
* Present and communicate objective creative solutions with clarity, effectively selling in ideas to variety of stakeholders
* Identify opportunities of improvement and change, and initiate own proposals/projects
* Seek out new Design resources that can deliver world class results
KNOWLEDGE, SKILLS AND ABILITIES
* Expert knowledge and appreciation for performance footwear
* Background in fashion product and fashion design/industrial product or industrial design
* Design apps: expert level (Adobe suite including Illustrator and Photoshop)
* IT skills: Excel, Word, PowerPoint: advanced /Outlook
* Strong visual and verbal skills with the ability to create impactful/exciting visuals
* IT skills: Excel, Word, PowerPoint: advanced /Outlook
* Strong visual and verbal skills with the ability to create impactful/exciting visuals
* Language: English: excellent
* 3D skills and knowledge of virtual tools are beneficial (Rhino, or similar 3D design tools)
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS
* Under-graduate level Design education or combination thereof
* At least 6-8 years experience in Sporting Goods/Fashion Industry or Design on managerial level
* Proven experience with the entire design process (project scope and time planning, design steps, production/execution of design solutions)
* Passion for adidas and it’s mission
* Passion for outdoor sports, culture, design