Applications are considered on a rolling basis Köln On-site Job Description It’s an exciting time to join us at Lime As we grow from Sweden's favourite CRM into a dominant player across the Nordics and Europe, we're ramping up our field marketing organization to take on the giants of the CRM industry. Germany is our newest market, and we started our operations here 2021 with a focus on the utility & energy sector. This is your chance to help us expand our brand and grow our CRM business in the German energy market. Are you ready to make a real impact and join our vibrant marketing team? Our dedicated team in Germany are driven by a passion for our products, culture, and a truly dynamic work environment. We’re looking for someone with an entrepreneurial mindset, with the ambition and skills to elevate our efforts and bring our message to life for our German target audiences. As our new Field Marketing Manager, you’ll work hand-in-hand with the sales team in Germany, shaping local campaigns and activities to increase brand visibility, drive pipeline and sales. Your Role and Impact You’ll be a key member of our marketing department, closely collaborating with our German sales team to drive strategic and tactical marketing initiatives. You’re someone who enjoys being on the ground, taking initiatives and do multi-channel activities to promote our brand and product solutions. Together with our team in Sweden, you’ll implement central marketing campaigns in the German market while also customizing them for a local audience. To maximize our reach, you’ll manage and lead your own projects, working with German sales managers on initiatives like partnerships, PR, campaigns, fairs & events, and webinars. You’ll connect with partners, engage customers and prospects, and create content that spans the customer journey—from brand awareness to customer advocacy. Your creativity and drive will help us engage audiences, support sales, and grow our business. Tracking local performance metrics and setting action plans will also be key to ensuring our goals are met. Responsibilities Drive Brand Awareness: Boost our presence among target audiences in Germany – specific within the utility industryLead Demand Generation: Work with the local sales team to manage pipeline growth, conduct ABM and local sales campaigns, keeping German website up-to-date Develop Strategy: Shape and execute the local marketing strategy, overseeing budgets and resources Expand Partnerships: Build networks and foster collaborative marketing activities with partners Localize Group Initiatives: Implement group-wide marketing initiatives and campaigns for the German market Measure Success: Monitor and analyse campaign performance, and local KPIs, making improvements as needed