Join the movement and find new inspiration. We have an exciting opportunity as:
Senior Specialist Connected Car Campaigns (all genders welcome)
at the Kia Connect GmbH in Frankfurt/Main, Germany.
Job mission:
In this role, you’ll craft, execute, and optimize personalized marketing campaigns across multiple channels, showcasing the latest features, products, and services. Your innovative campaigns will not only introduce customers to upcoming developments but also enhance their everyday lives and businesses with our smart technology. Collaborating closely with the dynamic Kia Connect team and our European markets, you’ll ensure that every campaign runs seamlessly, all while navigating the exciting challenges of legal requirements and industry standards. But that’s not all – you'll also lead efforts to boost campaign performance, refine marketing automation, and continuously push the boundaries of what's possible in the automotive and tech marketing space.
Your Responsibilities:
1. Design and implement multi-channel marketing campaigns using Salesforce Marketing Cloud (email, app, in-car messages)
2. Develop personalized customer journeys
3. Set up automated workflows and triggers to nurture leads and engage customers throughout their lifecycle
4. Optimize automations and data flows to ensure efficiency and effectiveness in campaign execution
5. Create dynamic, segmented audiences based on customer behavior, demographics, and engagement data in data cloud
6. Work with data teams to ensure seamless integration of CRM, customer data, and external systems with Salesforce Marketing Cloud
7. Leverage Salesforce Data Extensions and SQL queries to refine audience segmentation
8. Track, analyze, and report on campaign performance (open rates, click-through rates, conversions)
9. Use A/B testing, reporting, and analytics to drive continuous improvement and optimize future campaign efforts
10. Identify key insights and trends to improve marketing strategies
11. Ensure all campaigns are compliant with GDPR, CAN-SPAM, ePrivacy, and other data protection regulations
Your talents:
Education:
12. Bachelor's degree in marketing, Communications, Business, or related field.
13. Salesforce Marketing Cloud certifications (Email Specialist, Consultant, .
Experience:
14. Proven experience (3+ years) in Salesforce Marketing Cloud, with a focus on building and executing campaigns.
15. Experience with A/B testing, performance analysis, and campaign reporting.
16. Experience in HTML and AMP script for email design and dynamic content
17. Experience in automotive/mobility would be considered as a strong asset
18. Experience working in Direct-To-Consumer role would be considered as a strong asset
Skills:
19. Proficient in using key Salesforce Marketing Cloud features, including Journey Builder, Email Studio, Automation Studio, and Audience Builder.
20. Strong understanding of marketing automation, email marketing, and customer journey development.
21. Familiarity with SQL, data segmentation, and integration of third-party systems.
22. Strong analytical skills with the ability to translate data into actionable insights.
23. Knowledge of GDPR needed
24. Familiar with project management methods and able to lead projects with different stakeholders
25. Capable of understanding project-level content
26. Ability to initiate, manage and deliver complex projects
27. Ability to influence behavior without organizational hierarchy
28. Comfortable using Agile project management tools like Confluence or JIRA
29. Strong motivation to work on new and unknown topics is needed
30. Independent working style combined with team spirit is required
31. Fluent in English (written and spoken)
Who are we?
Kia Connect was founded in 2019 as a fully owned subsidiary of Kia Europe and is therefore part of the fifth-largest automotive group in the world.
Kia is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been building motorcycles, cars and trucks for more than 75 years.
Kia is now spearheading the popularization of electrified and battery electric vehicles, developing a growing range of mobility services while encouraging millions of people to explore the best ways of getting around. Our brand slogan – ‘Movement that inspires’ – reflects our commitment to inspire consumers through our products and services.
Our European headquarter that we closely cooperate with, Kia Europe, is the European sales and manufacturing arm of Kia Corporation. From our headquarters in Frankfurt, Germany, we lead 39 markets across Europe and the Caucasus, employing more than 5,500 persons, including about 3,500 blue collar workers in our state of the art car plant in Žilina, Slovakia.
Our headquarter is home to 37 different nationalities and this diversity is truly inspiring! This means that every day at Kia is an opportunity to learn something new and to grow personally and professionally. The mix of ambitious and dynamic employees from all over the world is the fuel to our success. Do you have what it takes to join our team? We are looking forward to getting to know you!
You will enjoy working with us if you like these things:
32. A pulsating international environment. Our workforce is composed of people from 37 nations
33. Playing an active and important part in the development of Kia in Europe.
34. Developing new frameworks and solutions
35. Demanding challenges to which you can creatively contribute
36. A competitive compensation package; private leasing offer; systematic off and on-the-job training, free staff restaurant, support as concerns Health Management and more