Job Responsibilities:
* You oversee our entire marketing portfolio managing and coordinating marketing activities across multiple channels.
* You develop and implement an integrated marketing strategy to support the further growth of the business in all our 7 active countries (Germany, Austria, Belgium, Italy, Switzerland, Netherlands, France), taking into consideration the varying stages of development in our markets as well as new growth opportunities, for example, through the digital prescription in Germany.
* Your strategic approach is customer-centric with a keen awareness of the opportunities and challenges presented by our different customer segments. This includes the development of personalized retention methods for our more than 12.5 million active customers, the attraction of the most valuable new customers, and the promotion of a compelling and appealing brand identity.
* You establish a data-driven & automated marketing structure and tech & tool stack to ensure maximum efficiency and scalability.
* You lead a diverse team of people including both individual contributors and team leaders. Through servant leadership, you inspire and empower your team to reach their full potential, fostering an environment of collaboration and continuous learning.
* You manage and optimize significant marketing budgets ensuring a solid return on investment and reporting on key performance indicators to our management.
* You establish strong relationships with our country & platform management, category & onsite merchandising, pricing and product development to leverage synergies, identify opportunities, and maximize overall value for the entire organization.
Qualifications: About You:
* Your expertise includes successfully implementing and scaling marketing activities across diverse regions, transitioning from conventional methods to a data-driven automated setup in a B2C ecommerce environment.
* With 5 years of marketing leadership experience, you have a proven track record of driving strategic growth while leveraging the latest industry innovations including AI-driven marketing solutions and app-based strategies.
* You possess a comprehensive marketing perspective, deeply understanding the unique challenges and opportunities involved in retaining existing customers, acquiring new ones, and building a compelling brand in a dynamic ecommerce landscape. You tackle these complexities by leveraging your strong expertise in technology, data, and marketing automation.
* You know how to manage extensive marketing budgets as efficiently as possible and are passionate about having a direct impact on the company’s success.
* You are a proactive person with a data-driven, hands-on, and innovative mindset, thriving in complex and dynamic environments.
Additional Information:
About Your Benefits:
In order to provide our employees with the best possible support for their individual needs, we offer a wide range of benefits:
* Work from Home: If your job does not require you to be present in the office, we can arrange the place you work from individually, even for up to 20 days a year anywhere in the EU.
* Redcare Events: We promote team building through creative team events and celebrate our successes together at regularly scheduled parties.
* Kindergarten Grant: We offer our employees who pay for childcare in kindergarten 10000 (total) per month.
* Mental Health: Get quick and professional help from psychologists of Likeminded if you feel overwhelmed in private or professional life. Anonymous and free of charge.
* Personal Development: We are all constantly learning. That's why we support and foster your career development through internal & external training and help you grow.
* Mobility: Your commute matters to us. We provide our employees with a fully costed Deutschland Ticket which can be used at any time.
* Sports & Health: Your wellbeing is our top priority. Therefore, we offer you a range of opportunities to improve your health. Profit from a membership (M) package at Urban Sports Club providing a variety of sports offers tailored to your interests.
Remote Work: Employment Type:
Key Skills: Digital Marketing, B2B Sales, Marketing, Pardot, Marketing Automation, Customer Segmentation, HubSpot, Multichannel Marketing, Market Research, Affiliate Marketing, Social Media Management, Lead Generation.
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