Purpose:
The Manager Communications develops an integrated, through-the-line, marketing communications package to support adidas’ global and specific BU marketing and business objectives.
Key Accountabilities:
* Consult BU product managers in developing marketing and communication plans that drive the business unit and lead to effective communication activities.
* Plan the development of short and long term communications strategy based on the global SBP and specific business unit objectives and drive the development of an effective channel-planning strategy based on the consumer and marketing objectives.
* Create action plans for BU communications projects with the aim to maximize brand and (new) product exposure while maximizing efficiencies.
* Remain up-to-date on the fast developing Media Environment in general and New Media technologies and opportunities in particular.
* Research communication opportunities, as well as opportunities for Co-ops & Co-branding and coordinate with day-to-day management of all other marketing disciplines: Digital, Social, PR and retail.
* Coordinate global and local agencies across projects and activities for the business unit: agency briefing process and development of concepts and creative elements.
* Direct agencies towards creative concept that meets objectives and works across disciplines, and global markets.
* Develop of communication tools from conception to implementation ensuring all projects are on brief and meet the highest creative standards.
* Execute and track the Business Unit and global communications plan and benchmark the progress in the brand perception in markets.
* Ideate campaign performance post-evaluation by conducting or coordinating research and tracking project development, collating results into regular quality reports.
* Allocate communications and advertising specific budgets and spending strategies to insure communication activities are developed with regional use and implementation issues in mind.
* Offer support wherever needed to achieve the overall brand communications objectives.
* Manage inter-departmental projects to ensure full tool kit deliveries.
Knowledge, Capabilities and Experience:
* Good interpersonal/communication skills and level of strategic thinking.
* Experience in marketing communications, campaign development and execution.
* Deep understanding of an ever-changing marketing landscape and experience in project management.
* Ability to collaborate and use platforms and tools utilized by multiple functions as well as ability to manage and / or collaborate with internal and external cross-functional groups: product marketing, communications, social, digital.
* Consolidated understanding of and passion for the sports and fashion/entertainment industry.
* Strong presentation and organizational skills.
Qualifications:
1. Degree in Marketing, Communications, Retail, Digital or a related field. Master Degree / MBA a plus.
2. 4+ years’ industry and / or relevant work experience.
3. Fluent written and spoken English language skills.