OUR MISSION AT PLANCRAFT
Digitizing contractor companies? We love it.
We are plancraft - and we are passionate about revolutionizing the craft & construction industry with our straightforward software. Our vision is nothing less than to become Europe’s number one contractor operating system. With the backing of Europe’s top investors, we provide a leading SaaS solution that simplifies the management and operations in crafts businesses. On our mission we are always guided by our values: being #stoked about what we do, achieving things #together as a team and being #downttoearth.
YOUR MISSION AT PLANCRAFT
You love data, live for optimization, and are always a few steps ahead when it comes to trends in Paid Media? Perfect match. We’re looking for a Performance Marketing Manager (f/m/d) to unleash growth across all paid digital channels. You'll bring analytical excellence, structure, and execution power into our performance marketing team – and help us scale smart and sustainably, especially as we expand into new markets.
Key Responsibilities:
* End-to-end campaign ownership: From strategy and budgeting to execution and iteration across Paid Social (Meta, TikTok, etc.), SEA (Google Ads), and Programmatic.
* Growth driver: Increase ROAS across Meta & Google and launch programmatic advertising with positive ROI.
* Data-first mindset: Analyze campaign data deeply, establish a robust attribution model, and translate insights into action.
* A/B Testing: Implement a rigorous testing roadmap and continuously improve performance through experimentation.
* Team player: Be a sparring partner to the team, support junior members, and collaborate with Brand, Content, Marketing Ops, and Tech to create compelling creatives and funnels.
* Scale new channels: Identify untapped opportunities and take ownership of at least one new paid channel initiative.
Salary: The salary for this position is between €50,000 and €55,000 per year, depending on your experience.
YOUR PROFILE
Bist Du ein Match?
Must haves:
* 2+ years of hands-on experience in Performance Marketing in a fast-paced environment.
* Strong track record with Meta Business Manager, Google Ads, and ideally Smartly or similar tools.
* Analytical mindset with deep experience in KPIs like ROAS, CAC, and attribution modeling.
* Background in business, marketing, economics or similar – ideally from a top university.
* Structured, solution-oriented and proactive approach with a passion for optimization.
* Clear and precise communicator with fluency in English (our company language).
* Strong Excel skills or experience with data visualization tools.
* You are willing to come to our office in Hamburg regularly #LI-Hybrid
Nice to haves:
* Experience with attribution modeling setup and evaluation.
* Knowledge in marketing automation and performance tech stacks.
WHY PLANCRAFT?
Join us not only for a job, but for a mission!
* Our Team: We are a team of passionate, committed individuals who are determined to realize our vision.
* Influence: Take direct responsibility and have a say in a flat-hierarchy company.
* Dynamics: Experience the agility of a startup in its early days, learn continuously, and build tomorrow’s craftsman software today.
* Growth: We foster a culture of direct feedback, continually exchanging knowledge and using today’s lessons to shape tomorrow’s success.
* Top-Tier Technology: Hardware at the highest level: You get a MacBook and top over-ear headphones
* Location: Our central office is located in Hamburg's vibrant Schanze district.
* Holidays: Your well-being is important to us. That’s why we offer you 30 vacation days, plus December 24th as an additional day off every year.
* Benefits: Enjoy perks like subsidized mobility (25% off Deutschland Ticket, a BahnCard 25 or JobRad) and Wellbeing offers (Urbans Sports Club membership). Plus participate in regular company-wide team events and off-sites.
* Relocation bonus: We provide financial support for your move to Hamburg if your role is needed to be on-site.
* International environment: We are a team made up of different nationalities, so our company language is English.
About us
Our values: #stoked #together #humble
For a first impression of us - take a look at our latest reels !
Do you have any questions before you apply?
We are here for you - just reach out to people@plancraft.de