At UPPER, our mission is to enable companies and top product & tech professionals to successfully work together in a future-proof, trusted setup.
We’re looking for a Content & Growth Marketing Specialist (m/f/x) to drive traffic, generate leads, and amplify our digital presence. If you’re a creative marketer with a passion for growth hacking and content creation, we want to hear from you!
More specifically, you will
Website Content Management:
* Own and manage the website’s content, ensuring it is up-to-date, engaging, and aligned with our marketing goals.
* Create new landing pages for marketing campaigns, product launches, and other initiatives.
Search Engine Optimization (SEO):
* Own and execute SEO strategies to improve search visibility and drive organic traffic.
* Conduct keyword research and ensure on-page and off-page SEO optimization.
* Build backlinks by identifying and securing opportunities on relevant websites.
Content Creation:
* Write and manage blog content to educate and engage our audience.
* Leverage AI/LLMs to accelerate content creation and boost productivity.
Marketing Campaigns:
* Run simple search and ad campaigns to attract clients to our solutions.
* Track and optimize campaign performance to maximize ROI.
Growth Hacking:
* Develop and execute creative growth strategies to drive traffic and generate leads for clients and talent.
* Identify and leverage online communities to position Upper as a thought leader and attract the right audience.
Community Engagement:
* Engage with relevant communities and platforms to boost Upper’s presence and influence.
* Collaborate with teams to create shareable content and assets for community engagement
What are we looking for
* At least 2-3+ years of experience in content marketing, growth marketing, or digital marketing.
* A successful track record of executing SEO strategies and delivering measurable results (e.g., increasing organic traffic and conversions).
* Strong understanding of website management (e.g., WordPress, Webflow) and basic knowledge of HTML/CSS is a plus.
* Experience with SEO tools like SEMrush, Ahrefs, or Google Analytics.
* Ability to run basic digital ad campaigns on platforms like Google Ads and social media.
* Creativity and resourcefulness to execute growth hacking strategies.
* Familiarity with AI tools (e.g., ChatGPT, Gemeni) to streamline workflows.
* Excellent written and verbal communication skills.
* A self-starter who thrives in a fast-paced, remote environment.
Location information
This is a fully remote position, this means you can work from anywhere as long as its within +/-2hrs CET.
Why Join UPPER
* Competitive salary package based on your location and experience
* A vision and mission that is truly lived! We are here to build the digital department of the future and to power the future of work for tech
* Travel to team events (twice a year), usually in sunny destinations across Europe giving you the opportunity to spend time as a team face to face
* Fully remote, we are a remote-first organisation and offer you the chance to work from anywhere you want (CET +/- 2 hours)
* Extensive learning opportunities enabled by cross functional teams, a hyper-transparent management style and accountability-driven leadership
* Autonomy & ownership, we give you responsibility from day one, the ability to make decisions and have a real impact