What is Glow25?
Welcome to Glow25!We are a dynamic, fast-growing Beauty & Pro-Aging company based in Berlin – with a heartfelt mission: creating glow moments. For our customers, for our team, for everyone who wants to feel comfortable in their skin and let their inner beauty shine.
For us, work is more than just productivity – it should inspire, excite, and bring joy. And this is where you come in! We are growing fast and are looking for smart, empathetic people who are eager to build something special with us.
Join Glow25 and become part of a vision that redefines beauty. We can’t wait to meet you!
These are our current challenges and future goals:
We are looking for a Dutch-speaking copywriter to create high-converting, culturally relevant content that drives measurable results. You will write persuasive copy for landing pages, newsletters, campaigns, and advertorials while optimizing brand content, product descriptions, blogs, and recipes for performance. The focus is on strengthening our brand, tailoring messaging to customer awareness levels, and driving conversions. This role is for someone who understands or is eager to learn direct response principles, customer psychology, and strategic storytelling to turn words into action.
This is where we need your support:
* Develop and execute high-converting Dutch content: You will create impactful content that resonates with our audience and drives engagement, ranging from advertorials and newsletters to email campaigns and landing pages, your writing will persuade, engage, and sell.
* Ensure content quality and proofreading: You will be responsible for maintaining high-quality standards, ensuring all Dutch content is error-free, brand-consistent, engaging, and performance-driven.
* Support the marketing strategy: Through compelling blog articles, product descriptions, sales copy, and other content, you will enhance our brand communication and customer engagement.
* Content localization – Adapt and translate copy from German or English into Dutch, ensuring cultural relevance and linguistic precision.
* Process management & collaboration: You will keep Asana tasks up to date and collaborate closely with our team to execute campaigns and content strategies efficiently.
* Performance tracking & optimization: You will connect with the data and marketing team to measure the effectiveness of your copy through conversion rates, engagement data, and A/B testing.
You have the following experience:
* Language proficiency: Native-level Dutch and fluency in English are a must. German skills or Belgian Dutch/French would be a bonus.
* Professional background: You have experience in copywriting, ideally with a focus on direct response and conversion-driven content.
* Industry knowledge: Preferably, you have written for brands in the beauty, wellness, supplements, or lifestyle sectors.
* Core skills: You are well-versed in conversion-focused copywriting, e-commerce content strategies, and storytelling techniques in branding. SEO best practices and A/B testing for copy effectiveness are a plus.
* Direct response expertise: You understand (or are eager to learn) the fundamentals of direct response copywriting, how to create headlines, leads, and copy that align with customer awareness levels and drive conversions.
* Performance-driven mindset: You have an interest in CTR, CPC, A/B testing, and other performance metrics, or at least a strong willingness to learn.
* Technical skills: You are proficient in Asana, Google Docs, Google Sheets, and Google Slides. Familiarity with Notion, Miro, or Figma would be an advantage.
Yay! You've made it this far!
If you're still reading, there's a good chance that we're a match.
But there’s one more thing we want to say: Don’t hesitate! Especially if you’re a woman, or from an underrepresented group. Even if you don’t check every box, we want to encourage you to apply anyway. We believe that a diverse range of perspectives and experiences makes a team stronger – and the stronger our team is, the better we can fulfill our mission of helping people bring more energy into their daily lives.