Job Description Workforce Engagement Campaigns Design, implement, and analyse campaigns to boost workforce performance and retention, using CRM softwares such as Braze, Intercom, Salesforce Automate campaigns using CRM resources such as API triggers, scripts, etc. Data Tracking and AB Testing Establish tracking systems for engagement campaigns and enforce AB-testing best practices. Data Analysis and Visualization Use SQL, GSheets, Looker, and Tableau to gather and visualize data, providing actionable insights for lifecycle decision-making. Hiring Funnel Optimization Streamline the hiring process, reduce bottlenecks, and improve conversion rates, enhancing efficiency and visibility for all stakeholders. Cross-Functional Collaboration Work closely with local teams to align Workforce lifecycle strategies with business goals, ensuring transparency with stakeholders.