Purpose & Overall Relevance for the Organization:
* Supports the Director Business Unit and Senior Manager Category in executing the Europe short and medium-term objectives for the respective category, specifically responsible for delivering across all KPIs.
* Implement global strategies in a locally relevant way for Europe, considering different consumer needs and distribution channels.
* Supports in influencing the development of global strategies through providing clear and relevant commercial input in terms of consumer needs, market particularities, and channel needs.
* Collaborate regularly with global counter parts to identify business opportunities in the market and to maximize net sales and profitability (within global and Europe strategic parameters)
Key Responsibilities:
* Responsible for range selection and alignment process within the parameters set by the Europe CTC Range Architecture team to meet the KPI’s
* Responsible for all aspects of category management in the range including segmentation to meet all KPIs incl. efficiency, productivity, overlap, top line, margin
* Accountable, in particular, for pricing of the range, including a plan to harmonize pricing across Europe, to meet the KPI’s
* Accountable for supporting Global and Country sell-ins to both retailers and assets where required
* Accountable for the input into Global to get the best possible sell-in tools for the category and create augmented tools where required with Category Brand Comms
* Responsible for Commercial Input into Global, and creating and embedding a process with the Countries to ensure their input is made
* Responsible for all KPI reporting of the Category
* Accountable along with the BU Analyst for any scenario analysis required relating to the Category
* Accountable for inputting into the overall seasonal, year and SBP for Category
* Understands the European consumer retail environment including distribution points, share of buy, competitor ranges and pricing strategies
* Support major product launches and presentations providing necessary sales support to ensure an effective sell-in launch process
* Provide a suitable framework for the performance management of the team, coaching and developing junior team members to meet requirements of their role
Key Relationships:
* Global BU (PM & Merch)
* AKA CTC, DTC assortment and Cluster CTC Managers
* Europe Demand Planning
* Europe BU Leadership team (VP & Director)
* Europe BU Brand Communication
* Europe Finance
* Europe Sales Development
KPIs:
* Net Sales
* Go in Margin
* (Standard) Margin
* Brand KPI’s
Category Market share – top 5 markets
Category & Range efficiency; in particular global range components
Knowledge, Skills and Abilities:
* High professional maturity
* Highly collaborative with strong communication skills
* High influencing skills and ability to make fact-based decisions
* Strong analytical skills
* Structured, organized and process-orientated
* Cross functional marketing knowledge and market experience in sport and/or fashion/lifestyle categories.
* Consumer-focused with product and ranging experience with an understanding of balancing brand and commercial aspects to build channel specific GTM solutions
* Previous experience in category management/merchandising/ranging
* Strong business acumen, ability to assume a broader perspective (cross-markets/global)
* Attention to detail as error in analysis will have crucial impact on business
* Ability to work effectively within a team environment and under pressure
* Strong organizational skills
* Flexibility to travel internationally
* Strong engaging presentation style
* Intermediate to advanced skills in MS Office
* Fluent in English
* Additional language is an advantage
Requisite Education and Experience / Minimum Qualifications:
* University degree in business preferred, ideally with marketing and sales focus or equivalent professional experience
* Merchandising/ cross-functional marketing and/or sales experience experience: 3 years
* Experience in a European market is required