Purpose & Overall Relevance to the Organization:
To support the Senior Manager Sales and/or (Senior) Director Sales in driving profitable and sustainable sales and market share growth within assigned accounts and categories while promoting and maintaining adidas' image in line with international initiatives.
Responsibilities:
* Know and apply adidas strategy within assigned accounts and categories
* Build professional and personal relationships with key decision makers and buyers of assigned customers as a prerequisite for adidas to become the 'preferred supplier'
* Support and - if required - represent assigned customers internally as 'ambassador' to all functions and vice versa and assist in interface management
* Gain understanding of assigned customers and categories and document this in account fact books
* Support the line manager in developing account strategies, formalizing them in strategic account plans and supporting the approval by the (Senior) Director Sales
* Support sell-in and communication on sell-out support. Formalization in account marketing plans together with the Senior Manager Sales/Director Sales.
* Continuous monitoring of sell-out and order backlog to ensure reliable and cost effective supply to the customer. Identify and capture sales opportunities for the customer.
* Assist in the negotiation and enforcement of adidas trade terms
* Utilize market knowledge - in terms of understanding the competitive landscape and trends in relevant distribution channels - to influence buying decisions that result in adidas sales
* Club acquisition in the assigned regional sales territory
* Establish & proactively support collaboration between club & retailer
* Proactively support the development and execution of creative grassroots activities with customers to enhance brand image and drive customer demand (generating sales growth)
* Support in the development and implementation of strategies to further develop the client's digital capabilities as an omnichannel player in the digital wholesale market
* Continuous training and development of own skills as part of the learning and development opportunities offered by adidas
* Supporting the Senior Manager Sales/ Director Sales in terms of sales target planning, potential analysis, increasing sell-through and healthy market share growth
* Number and data-driven work through targeted use and knowledge of customer-specific sell-out, sell-in figures and digital KPIs
Main contacts:
* Sales Management Team
* GTM
* WHS Activation
* Customer Service
* Sales Coordination
* Finance
Knowledge, skills and abilities:
* Good business acumen
* Negotiation skills, self-confident appearance and representation skills
* Good strategic and operational skills
* Good influencing and communication skills
* Results-oriented
* Visionary and leadership skills
* Very good team player with proven ability to work cross-functionally to achieve goals and objectives
* Ability to influence business partners in other functional areas to achieve consensus and understanding
* Understanding of retail sales practices as well as team sports and the ability to create practical and logical assortment plans based on selling space, inventory turnover and sell through.
* Mental flexibility, initiative and determination
* Fluency in written and spoken English and German is essential; knowledge of other languages is an advantage
* Advanced knowledge of the MS Office package, with a focus on Excel and PowerPoint
* Digital mindset and good knowledge of digital media
* Willingness to travel extensively
Required education and experience / minimum requirement:
* Bachelor's/Master's degree
* At least 3 years of professional experience in sales
* Experience in sports (especially soccer), sales, marketing either in the apparel/fashion/shoe industry or in the FMCG sector