Join TeamViewer, the leader in remote connectivity software. We harness the potential of cutting-edge technologies such as Augmented Reality and Artificial Intelligence to push the boundaries of innovation and shape the future of digitalization.
Our team of more than 1,500 employees spans different continents, cultures and disciplines. With our inclusive values, we celebrate the unique perspectives and talents each individual brings to the table and foster a dynamic work environment where new ideas thrive.
Become part of our winning team and help us create a world that works better.
Responsibilities
We are passionate about delivering exceptional value to our customers. We are looking for a results-oriented, experienced, data-driven customer lifecycle marketing team manager responsible for looking over the entire customer journey, improving user engagement, and driving retention strategies for our customer base to enhance customer satisfaction, retain customers better, detect upsell opportunities and drive overall growth. You will be responsible for driving the whole process from creating business hypotheses, designing project plans, defining success metrics and targets, delivering, specifying tracking requirements, measuring KPIs, preparing data visualisations and promptly presenting conclusions to stakeholders regarding improvements. An ideal candidate is hands-on, responsive, thoughtful, self-directed, independent, positive, and seeking a challenging role. This position will require initiative, judgment, independent decision making and excellent communication and analytical skills.
* Lead and manage a team of marketing professionals, providing guidance, support, and mentorship. Direct and oversee the team's priorities and roadmaps to ensure alignment with business goals
* Oversee and enhance the customer lifecycle processes to reduce churn and improve upsell and cross-sell opportunities
* Develop and implement customer lifecycle marketing strategies based on customer feedback and insights to enhance customer engagement, retention and loyalty
* Strategize and execute annual improvements for onboarding journeys, health checks, and customer-facing channels
* Design and implement targeted marketing campaigns across various channels, including email, social media, and in-app messaging
* Become an expert on customer feedback and needs, utilising data from support tickets, Qualtrics feedback, and knowledge-based traffic
* Overlook customer portal optimisation and termination flows
* Analyse customer data and behaviour to identify key touchpoints and opportunities for personalised marketing campaigns. Identify sources of revenue leakage and present actionable insights and results to stakeholders
* Monitor and report on the effectiveness of marketing campaigns, using data-driven insights to optimise performance. Prepare and present key findings and performance metrics related to customer lifecycle incentives
* Manage creating and distributing a quarterly newsletter detailing global retention incentives
* Oversee and plan the team’s allocation of costs and resources
* Collaborate with cross-functional teams, including sales, product, and customer support, to ensure a seamless customer experience
* Stay up-to-date with industry trends and best practices in customer lifecycle marketing
Requirements
* Bachelor's degree in Marketing, Business, or a related field; MBA preferred
* Proven experience in customer lifecycle marketing, with a track record of successful campaigns
* Strong leadership and team management skills
* Stellar communication and presentation skills, capable of engaging a diverse audience
* Hands-on mentality and working well in a team environment but also independently
* Excellent analytical and problem-solving abilities
* Proficiency in marketing automation tools and CRM systems
* Detail-oriented, well-organized, and efficient with time management
* Excellent knowledge of Microsoft Office solutions and Tableau, Dynamics 365 CRM/ERP, Power BI, marketing automation, and data visualisation tools
* Willingness to travel 2-4 times a year internationally
* Exceptional communication and interpersonal skills
* Ability to work in a fast-paced, dynamic environment
What we offer
* Onsite Onboarding in our HQ office for an optimal start
* Great compensation and benefits packages including company achievement bonus or sales bonus, company stocks and regular salary reviews
* Premiums for the private pension plan (BAV) up to the maximum amount are topped up by TeamViewer
* Public transport friendly offices
* Option to lease an e-bike (Germany only)
* Special terms for local gyms
* Access to Corporate Benefits platform with many discounts
* Regular Team events and company-wide celebrations
* Open door policy, no dress code rules, frequent all Hands and Leadership Lunches
* Hybrid and Flexible work time with up to 50% home office
* Work From Abroad Program allowing up to 40 days of work outside your contracting country
* We celebrate diversity as one of core values, join and drive one of the c-a-r-e initiatives together with us!
TeamViewer is an equal opportunities employer and is committed to building an inclusive culture where everyone feels welcome and supported. We C-A-R-E and understand that our diverse, values-driven culture makes us stronger. As we continue to grow as a company, we also focus on enabling our employees to grow both personally and professionally. We are proud to have an open and embracing workplace environment that will empower you to be your best no matter your gender, civil or family status, sexual orientation, religion, age, disability, education level, or race.