Content Lead Online Pharmacy Brand Leipzip/Berlin/Remote - must be based in Germany with fluency in German. Up to €65K plus standard benefits Salt have partnered with a popular online pharmacy based in Germany. They offer a wide range of pharmaceutical products including prescriptions and over-the-counter medicine, as well as supplements and skincare products. My client is looking for a Content Lead to manage a team of three people and work across all digital content. The Role: · Build and execute tailored content strategies across website, blogs, social and newsletters that aim to strengthen brand awareness. · Ideate and create content with your team for channels. · Data driven - set and monitor your KPI's. Work with the SEO team to collaborate on creating insightful reports that informs future decision making. · Constantly be on top of latest trends and AI tools related to content creation within the industry and integrate into working practices. · Execute competitor analysis and research using tools like Semrush. · Coordinate teams KPI's and schedules ensuring productivity and deadlines met. · Project manage workload, taking charge from beginning to end, including collaboration with freelancers and agencies. The Person: · 3-5 years of experience. · A degree in marketing, comms or other comparable qualification. Or, you bring a wealth of relevant professional experience in the area. · Proven experience of creating high quality content across newsletters, websites, social media and video. · Knowledge of AI and how to integrate into workload, as a tool only. · And interest or background in health would be a plus. · A solid understanding of SEO and the tools used to optimize content. · Experience using project management tools such as Asana, for example. · At least 1 year of experience managing people. · Must be German native. Rates depend on experience and client requirements