Job Description Are you a Trade Marketing expert with a knack for crafting strategic marketing plans in collaboration with partners? Based near Munich and excited to travel across Germany to connect with key accounts and premium partners? Join our team as the next Shopper Marketing Specialist Your main goal : Act as the primary marketing contact for local Key Accounts, Premium Partners, and HQ Retail, driving shopper marketing excellence and retail activations. Your missions : Customer Engagement: Present seasonal marketing programs and collaborate with sales teams to develop joint customer plans, including co-op campaigns. Shopper Journey Optimization: Analyze and enhance the shopper journey to boost conversion rates. Marketing Plans: Define, implement, and track seasonal Joint Marketing Plans and 360 activation campaigns with a focus on online presence. Execution: Deliver product and brand assets to retail partners, oversee shopper marketing programs, and manage branded spaces and campaigns. Digital Integration: Align with digital teams to activate click-and-brick accounts. Retail Initiatives: Coordinate store openings, promotional actions, and visual merchandising programs. Performance Tracking: Monitor KPIs, digital ROI, and provide actionable reports to local and EMEA leadership. Collaboration: Share best practices within the EMEA community and provide feedback to HQ.