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Retail Media Manager Foods (d/w/m)
JOB PURPOSE
The German Foods Business Unit is home to iconic brands such as Knorr, Hellmann´s and The Vegetarian Butcher and is accountable for the business in Germany. The overall goal is to lead the foods business into a sustainably profitable and growing future and to steadily gain market share.
The Retail Media Manager is responsible to generate growth by stepping up our retailer media partnerships, including priorities such as data agreements and joint brand-retailer campaigns. We want to grow the German retail media offering with our retail partners, but also need to develop them to offer retail media opportunities that are competitive vs. other media offers from publishers. This role will leverage shopper, media and consumer data to build strong full-year plans with retailers, driving strong innovation plans.
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