You want to leverage your experience in CRM and data-driven marketing? You want to actively shape customer retention and satisfaction in a fast-growing company? You want to develop and implement international CRM strategies? You want to be a part of an open, and highly productive team? Apply now as our new Customer Relationship Manager Meet5 is the largest social community for people over 40. We rely on data-driven customer communication and smart automation to keep our members engaged in the long run. As a CRM Manager, you will develop targeted campaigns, optimise the customer journey, and strengthen customer relationships with creative and personalised strategies. You will analyse user data, create automated communication flows, and implement innovative activation and reactivation strategies for our members. Activities At our office in the heart of Frankfurt, you will work closely with the marketing and product teams to ensure an outstanding customer experience. Expect a steep learning curve, exciting challenges, and lots of fun along the way Responsibilities Customer Data Management & Segmentation: Collect, store, and analyse customer data to create audience segments and enable targeted marketing efforts. Automated Customer Communication & Campaign Management: Plan and execute personalised email, and push campaigns, and automate customer journeys to ensure an optimal experience. Customer Retention & Engagement: Develop strategies to increase customer satisfaction, exclusive offers, or personalised recommendations. Analysis & Reporting: Evaluate customer interactions and campaign performance, identify optimisation opportunities, and help us improve our KPIs (like 7-day retention). Requirements Degree in Marketing, Business, or a Related Field: You hold a degree in Business Administration, Marketing, Communication Sciences, Business Informatics, or a similar subject. Experience in CRM & Data-Driven Marketing: You have experience working with CRM systems and are familiar with customer communication automation. Technical Understanding & Tool Knowledge: You have hands-on experience with MoEngage and/or Braze, including setting up automated customer journeys, managing audience segmentation, and optimizing multi-channel campaigns (email, push, in-app messaging). You are familiar with A/B testing, personalization features, and analytics within these platforms to enhance customer engagement and retention. Analytical & Strategic Thinking: You can analyse customer data, interpret KPIs, and derive strategic measures to optimize the customer journey. Creativity & Problem-Solving Skills: You enjoy developing customer retention strategies and testing new approaches to enhance the customer experience. Application Process Round 1: Get to know us Get to know us in an informal initial meeting (usually online). Round 2: Task Time Show off your skills by solving a small task for us. Round 3: Meet the team Get to know your future colleagues and gain deeper insights into our working methods.