Mobile.de is Germany's largest vehicle marketplace with about 1.4 million listed cars, trucks, and motorcycles. Both private customers and more than 40,000 registered vehicle dealers use the platform. Including listing exports to the sister platform Kleinanzeigen, mobile.de reaches about 20 million unique users per month (AGMA digital facts; mobile.de and Kleinanzeigen; categories: cars, motorcycles, commercial vehicles, motorhomes; Ø month April 2022 to March 2023). As a "one-stop shop," mobile.de offers not only buying and selling services but also financing and leasing solutions, among others. The company, founded in 1996, is a subsidiary of Adevinta, a globally leading provider of online classifieds portals. mobile.de is part of Adevinta: a global online classifieds specialist and sustainability leader with 25 products in 10 countries. What you’ll do & Who you are We are looking for a strategic and hands-on Product Marketing Manager (d/f/m) as part of our Brand Marketing team to drive and evolve our product marketing strategy. You will play a crucial role in shaping how we position, launch, and communicate our (software) products, ensuring they meet market needs and drive business growth. Working closely with product managers, business development, sales, and marketing teams, you will be responsible for defining and executing go-to-market strategies that maximize product adoption and customer value. You will be part of our Brand Marketing team reporting into the Head of B2B Brand Marketing. This is a hybrid role, and our office is based in Berlin Charlottenburg Your Key Responsibilities: Lead and Develop Product Marketing Strategy – Enhance and refine our existing product marketing framework, ensuring strong collaboration with product, marketing, and business experts. Champion Product Marketing & Go-To-Market (GTM) Strategy – Act as an internal advocate, promoting best practices for product marketing and GTM execution across the organization. Drive Customer-Centric Marketing – Serve as the voice of the customer, ensuring product-market fit by aligning product positioning and messaging with customer needs. Develop and Execute Campaign Strategies – Translate customer insights into compelling marketing campaigns, tailoring messaging and positioning to maximize impact. Balance Strategic Planning and Hands-On Execution – Maintain a high-level strategic perspective while being ready to handle operational tasks when necessary. Ensure Successful Product Launches & Lifecycle Management – Plan and execute market introductions for new products while optimizing the value of existing products throughout their lifecycle. Shape Product Definition & Positioning – Work cross-functionally with Product Management, Business Development, and other teams to influence product strategy and ensure alignment with market demand. Develop Naming Conventions & GTM Strategies – Define product naming, go-to-market strategies, and lifecycle marketing plans to strengthen brand identity. Lead Integrated Marketing Campaigns – Oversee end-to-end execution of marketing campaigns, coordinating across internal teams (Marketing, Sales, CS) and external agencies. Measure and Optimize Performance – Establish key metrics to track the success of marketing campaigns, making data-driven decisions to refine strategy and execution. Cross-Functional Collaboration – Work closely with stakeholders from Marketing, Product Management, Business Development, Sales, PR, Legal, Customer Insights, Analytics, and external agencies to ensure marketing alignment and execution excellence. Your Profile: Bachelor's degree in Marketing, Business or a related field or relevant professional experience. 6 years of experience with product marketing in the e-commerce or online marketplace industry, Go-To-Market Strategy, or related roles Exceptional written and verbal communication skills in German and English. Strong ability to translate complex product features into compelling customer value communication Experience in leading cross-functional teams and managing multiple stakeholders. Data-driven mindset with the ability to measure, analyze, and optimize marketing performance. Excellent storytelling skills to engage our teams and external audiences. Benefits Life at Adevinta comes with its perks Our Adevintans enjoy the following benefits: An attractive Base Salary Participation in our Short-Term Incentive plan (annual bonus) Work From Anywhere : Enjoy up to 20 days a year of working from anywhere Maybe not from the moonwell why not just make sure you have internet connection A 24/7 Employee Assistance Program for you and your family, because we care ❤️ Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow On top of these, we also provide a range of locally relevant benefits. Wanna know more? Apply and ask our recruiters ✨ Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.