What you´ll do Develop consumer centric annual activation/communication strategies to deliver on business objectives on European level for Henkel Consumer Brands Ensure EU business objectives & consumer needs are being reflected in global campaign development Develop European campaign toolkits and act as contact for creative agencies, influencer & media activation, and national & international brand management teams Monitor and coordinate the European activation campaigns based on relevant KPIs and create overarching learnings and action items Identify & leverage synergies within EU countries to fully leverage potentials and optimize efficiency & effectiveness Analyze brand positioning, consumer insights and trends for your focus EU countries What makes you a good fit Master's degree in marketing and/or communications Minimum 5 years of professional experience in marketing and/or communication, preferred in FMCG/Retail space Strong project & stakeholder management skills with proven experience to drive cross-functional teams Creative and innovate driven marketing mind, with deep understanding of consumer trends Strong understanding of holistic media planning Proactive, solution oriented and collaborative team player Fluent in written and spoken English Some perks of joining Henkel Flexible work scheme with flexible hours, hybrid and work from anywhere policies Diverse national and international growth opportunities Globally wellbeing standards with health and preventive care programs Gender-neutral parental leave for a minimum of 8 weeks Employee Share Plan with voluntary investment and Henkel matching shares Company Pension Plan 100% financed by Henkel MEGA Preventive Health Insurance CareFlex Supplementary Care Insurance Mobility offer: My Henkel Bike and Jobticket At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us We welcome all applications across different genders, origins, cultures, religions, sexual orientations, generations and disabilities. If there are any specific accommodations or adjustments you require for the interview process or your on-site appointment, please inform us, and we'll do our best to accommodate your requests.