Job Description About your tasks: Build and lead the AdTech & MarTech product area, designing scalable solutions for segmentation, personalization, and customer engagement. Oversee the optimization of our Customer Data Platform to enable effective segmentation and insights for personalized campaigns. Drive the development of self-service tools, enabling marketing and retail media stakeholders to execute strategies with minimal dependency. Collaborate closely with engineering and data teams to ensure the creation of innovative tools that align with business goals. Foster cross-functional relationships to unlock synergies across Marketing, Data & AI, and Category Management .