Job Description Effective marketing is the cornerstone of how our business succeeds, efficiently driving high volumes of quality traffic to our platform. Our MarTech stack is incredibly sophisticated and challenging, with real potential to drive the growth of our business. The Marketing Analytics team work closely with all our channel teams, providers and vendors to ensure the highest level of ROI possible for our marketing campaigns. Whether it be in managing providers, ensuring our costs and revenue are accurately allocated, tracking marketing efficiency, or running experiments, you will be leading a team of superb Marketing Analytics professionals, and working closely with world class vendors and partners. You will be joining at a very exciting time for Omio, as we expand from our European base and open up new routes across south-east Asia and the Americas (currently 3,500 carriers across Bus, Train, Flights and Ferries), while significantly growing our global user base (15M unique visitors per month). Your main responsibilities are to lead a team across the following areas: Work closely with the CMO and channel leads in setting the future direction of all Marketing activity. Make a significant contribution to budget allocations across all channels. Ensure full tracking integration with marketing platforms, maximising value by keeping up with all technology improvements from our partners and in the wider MarTech space. Lead on vendor selection and maintain vendor relationships. Provide robust, high-quality views on cost- and revenue-allocation across channels, leading to a clear understanding of ROI at the campaign level. Track and report on campaign/channel performance for a range of audiences (senior leadership, channel heads, etc) At Omio we work really closely with Product and Tech to develop a full funnel approach for customer acquisition, so your responsibility will also include the analytical support for the end to end acquisition funnel in web and apps