Develop and oversee an annual media and communications strategy to strengthen Global Standard’s position as a thought leader in responsible textile production.Play a key role in shaping and advancing Global Standard’s external narrative, ensuring consistent and impactful messaging across all channels.Engage in proactive media outreach, identifying opportunities to enhance visibility in both digital and traditional media.Manage day-to-day media relations, including developing responses, written statements, Q&As, social media content, arranging interviews, liaising with journalists, and tracking and measuring media coverage.Produce compelling written content for external channels, including press releases, media responses, interviews, reports, blog posts, and social media.Appear in videos and social media content to communicate Global Standard’s message effectively, ensuring an engaging and approachable public presence.Develop and refine key messages on topics related to Global Standard’s work, reinforcing its credibility and authority in the field.Adapt communication strategies to suit different audiences and contexts, from industry professionals to consumers and policymakers.Build and nurture strong relationships with high-profile media outlets, ensuring Global Standard is a trusted source of information.Craft engaging stories and manage corporate communications to mitigate potential negative media cycles.Organise, plan, and prepare press interviews, press conferences, and public speaking engagements for Global Standard representatives.