Mandatory Internship in Marketing Communication - Fleet Services
Wernerstraße 51, 70469 Stuttgart, Germany
Full-time
Robert Bosch GmbH
Company Description
At Bosch, we shape the future by inventing high-quality technologies and services that spark enthusiasm and enrich people’s lives. Our promise to our associates is rock-solid: we grow together, we enjoy our work, and we inspire each other. Join in and feel the difference.
The Robert Bosch GmbH is looking forward to your application!
Job Description
The Bosch Mobility Software & Service Project House is a strategic initiative within Bosch Mobility to enable and catalyze software and service business targeted toward OEM and fleet customer segments. Within this context, the Bosch Mobility fleet communication team focuses on the cross-divisional fleet services portfolio and aims to improve brand and portfolio awareness and drive sales with a multi-channel, full-funnel marketing approach targeted toward fleet segments, including mobility and logistics service providers.
* As a member of the Bosch Mobility fleet communication team, you will identify and evaluate key communication channels for Bosch Mobility's fleet communication topics in alignment with key internal stakeholders.
* You will support, coordinate and execute prioritized cross-divisional and strategic communication activations, including but not limited to Bosch fleet services websites, tradeshows and live events, speaking and thought leadership opportunities, media and PR activations, social media and other digital promotional efforts and campaigns.
* Furthermore, you will be responsible for the content planning and creation (including images, infographics, social media posts, videos, and more) in alignment with Bosch brand guidelines and fleet communication strategy. You will create original content tailored to specific communication channels and target audiences, with a specific focus on LinkedIn to drive awareness and engagement with Bosch fleet services content and related thought leaders.
* Finally, you will support local sales channels and teams with a full funnel and multi-channel approach as appropriate and in conjunction with the relevant fleet portfolio clusters.
Qualifications
* Education: studies in the field of Marketing, Communication, Media or comparable
* Experience and Knowledge: confident use of MS Office (especially PowerPoint); experience with graphic design and other visual content creation tools is a plus
* Personality and Working Practice: you are a self-starter, conscientious, communicative and flexible; you work in a structured way with a problem-solving, action-oriented mindset
* Languages: very good in English, German is a plus
Additional Information
Start: according to prior agreement
Duration: 6 months (confirmation of mandatory internship required)
We offer you
* 35 hours/week with flextime
* a permanent contact person who will accompany you during your internship
* a modern working environment, as well as mobile working by arrangement
* the opportunity to become part of our student network students@bosch Stuttgart
* discounts in our company restaurants
Requirement for this internship is the enrollment at university. Please attach your CV, transcript of records, enrollment certificate, examination regulations and if indicated a valid work and residence permit.
Diversity and inclusion are not just trends for us but are firmly anchored in our corporate culture. Therefore, we welcome all applications, regardless of gender, age, disability, religion, ethnic origin or sexual identity.
Need further information about the job?
Alicia Winters (Functional Department)
+49 152 02315291
Annabell Pfueller (Functional Department)
+49 174 9654731
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