What you´ll do
* Develops overall digital strategy and content for Henkel Industrial Adhesives business unit
* Drive and execute marketing automation and digitization agenda globally
* Analyze and build different future scenarios to create new communication channels and platforms - internally and externally
* Deploy and optimize new Henkel website, web analytics as well as applications
* Collaborate closely with other marketing & customer activation managers, sales excellence, product management, digital/IT and application engineering teams globally
* Analyze the success of digital marketing activities based on KPIs such as increased engagement, sales, market share, or brand awareness
* Responsible for managing the marketing budget and ensuring that resources are effectively utilized
What makes you a good fit
* Master's degree in economics, business administration or similar, ideally with a focus on marketing or communications
* Minimum 5 years work experience in B2B marketing, especially digital marketing
* Experience in design, launch and optimization of websites as well as deployment of applications
* Strong communication, creative and analytical capabilities
* Excellent English language skills
Some perks of joining Henkel
* Flexible work scheme with flexible hours, hybrid and work from anywhere policies
* Diverse national and international growth opportunities
* Globally wellbeing standards with health and preventive care programs
* Gender-neutral parental leave for a minimum of 8 weeks
* Employee Share Plan with voluntary investment and Henkel matching shares
* Company Pension Plan 100% financed by Henkel
* MEGA Preventive Health Insurance
* CareFlex Supplementary Care Insurance
* Mobility offer: My Henkel Bike and Jobticket
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, generations and disabilities. If there are any specific accommodations or adjustments you require for the interview process or your on-site appointment, please inform us, and we'll do our best to accommodate your requests.