Meaningful Work From Day One Brown-Forman recently acquired the Ultra Premium Brand Gin Mare globally and together with our second Gin brand Fords Gin this role is part of our Super Premium Brands Portfolio. Brown-Forman has very high growth ambitions for this attractive portfolio. Excellence and cutting edge marketing expertise is required in all disciplines and by all its team members to build and expand the brand equity. This position is responsible for the development and execution of the full marketing mix for Gin Mare (Priority Brand for Germany) and Fords Gin.The incumbent is expected to drive change, collaborate with brand and functional team members in order to achieve the most effective long-term franchise, to build brand equity and to contribute to the profitable growth development of those brands. The role reports into the Head of Super Premium brands who is part of the extended German Leadership team. This is an office/hybrid role - 4 days a week in the office. What You Can Expect Key Function: The role encompasses the responsibility for the full local marketing mix development for Gin Mare & Fords Gin: 1.Lead the development of marketing objectives, strategies and resulting annual brand plans u25cf Lead the overarching Gin brands portfolio strategy, both short- and long term. u25cf Uncover opportunities and challenges (at brand and category level) via leading brand and category audits. u25cf Understand and build in learning from other departments, such as channel and customer learning. u25cf Develop crisp (clear, results orientated, insightful, strategically aligned and prioritized) objectives and strategies. u25cf Develop and gain agreement to annual targets. u25cf Work closely together with Trade Marketing to ensure that the brand marketing objectives and strategies are fully understood and the right tools are being developed to answer the objectives u25cf Influence key stakeholders at local, European and global level to ensure that German needs are being taken into account in the European and Global development. 2. Lead the development and implementation of excellent, consumer-centric marketing activities - on time, in full: u25cf Develop creatively strong annual activity plans to execute the strategies and objectives agreed. u25cf Exploit synergies within the Super Premium portfolio. u25cf Develop and manage the communication & media strategy in close collaboration with the Head of Super Premium Spirits Germany. u25cf Lead execution of the marketing activity plan to ensure excellence in delivery. Including but not exclusively: digital marketing, Social Media, ATL, PR, consumer events, sponsorship etc. u25cf Lead cross functional teams to ensure successful execution of annual marketing plans and constantly review and evaluate the success of marketing activities. u25cf Contribute in close cooperation with the Trade Marketing team to the development of a strategic guidance for conjoint on- and off-trade programs. u25cf Manage P&L of the brands and ensure that A&P budget is effectively spent and drives in delivering on our commercial objectives. 3. Constantly review brand health and performance of activities and lead their ongoing improvement: u25cf Actively seeking insights into consumer, brand and business to help evolve the brands. u25cf Provide the business regularly with a review of business performance and indicated actions. Incl. market development & competitive activity, market share and growth trends, key initiatives, and return on marketing investment. 4. Cooperates closely with colleagues at local, European and Global level across functions and work levels: u25cf Closely works together with the insights team to generate consumer, brand and business insights (and initiates new researches to further accelerate brand growth). u25cf Cooperates closely with Trade Marketing to ensure that the brand strategy is translated perfectly into the channel & customer strategies and that the activity plans at POS are fully aligned. u25cf Cooperates together with Accounting, Controlling, Purchasing and Supply Chain at local level in all relevant aspect. u25cf Cooperates and strategically influences European and Global Key Stakeholders and shares best practice across markets. u25cf Exchanges and cooperates with other colleagues from Brand Marketing to ensure alignment across the portfolio. u25cf Works closely with external agency partners on local and global level to adapt global content and develop strong local campaigns: creatives, media, social and PR agencies. What You Bring to the Table u25cf Education: College/University (Bachelors or Equivalent). u25cf Experience: At least 5 years experience in Marketing in an international operating FMCG company or ideally luxury brand company. Experience in the spirits or overall alcohol industry is ideal. u25cf Strong oral & written communication in English, normal business communication in German. u25cf Good German market knowledge (retail, consumer, trade, media). u25cf Very good knowledge level of marketing disciplines: Market analysis, strategy & marketing mix development incl. communication & media, consumer insights and research, creative development (digital and experiential), strong project management capabilities. u25cf Business Acumen & entrepreneurial thinking. u25cf Good analytic and strategic understanding. What Makes You Unique u25cf FMCG/marketing understanding, preferably spirits and/or highly innovative food/drinks categories. u25cf Working experience in both globally and locally operating companies (ability to successfully operate in matrix-led organisations). Who We Are We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work. What We Offer Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce. \ginmare Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status. Business Area: Europe, Africa, APAC Division City: Hamburg State: Country: DEU Req ID: JR-00008432