Meaningful Work From Day One Brown-Forman recently acquired the Ultra Premium Brand Gin Mare globally and together with our second Gin brand Fords Gin this role is part of our Super Premium Brands Portfolio. Brown-Forman has very high growth ambitions for this attractive portfolio. Excellence and cutting edge marketing expertise is required in all disciplines and by all its team members to build and expand the brand equity. This position is responsible for the development and execution of the full marketing mix for Gin Mare (Priority Brand for Germany) and Fords Gin.The incumbent is expected to drive change, collaborate with brand and functional team members in order to achieve the most effective long-term franchise, to build brand equity and to contribute to the profitable growth development of those brands. The role reports into the Head of Super Premium brands who is part of the extended German Leadership team. This is an office/hybrid role - 4 days a week in the office. What You Can Expect Key Function: The role encompasses the responsibility for the full local marketing mix development for Gin Mare & Fords Gin: 1.Lead the development of marketing objectives, strategies and resulting annual brand plans ? Lead the overarching Gin brands portfolio strategy, both short- and long term. ? Uncover opportunities and challenges (at brand and category level) via leading brand and category audits. ? Understand and build in learning from other departments, such as channel and customer learning. ? Develop crisp (clear, results orientated, insightful, strategically aligned and prioritized) objectives and strategies. ? Develop and gain agreement to annual targets. ? Work closely together with Trade Marketing to ensure that the brand marketing objectives and strategies are fully understood and the right tools are being developed to answer the objectives ? Influence key stakeholders at local, European and global level to ensure that German needs are being taken into account in the European and Global development. - Lead the development and implementation of excellent, consumer-centric marketing activities - on time, in full: ? Develop creatively strong annual activity plans to execute the strategies and objectives agreed. ? Exploit synergies within the Super Premium portfolio. ? Develop and manage the communication & media strategy in close collaboration with the Head of Super Premium Spirits Germany. ? Lead execution of the marketing activity plan to ensure excellence in delivery. Including but not exclusively: digital marketing, Social Media, ATL, PR, consumer events, sponsorship etc. ? Lead cross functional teams to ensure successful execution of annual marketing plans and constantly review and evaluate the success of marketing activities. ? Contribute in close cooperation with the Trade Marketing team to the development of a strategic guidance for conjoint on- and off-trade programs. ? Manage P&L of the brands and ensure that A&P budget is effectively spent and drives in delivering on our commercial objectives. - Constantly review brand health and performance of activities and lead their ongoing improvement: ? Actively seeking insights into consumer, brand and business to help evolve the brands. ? Provide the business regularly with a review of business performance and indicated actions. Incl. market development & competitive activity, market share and growth trends, key initiatives, and return on marketing investment. - Cooperates closely with colleagues at local, European and Global level across functions and work levels: ? Closely works together with the insights team to generate consumer, brand and business insights (and initiates new researches to further accelerate brand growth). ? Cooperates closely with Trade Marketing to ensure that the brand strategy is translated perfectly into the channel & customer strategies and that the activity plans at POS are fully aligned. ? Cooperates together with Accounting, Controlling, Purchasing and Supply Chain at local level in all relevant aspect. ? Cooperates and strategically influences European and Global Key Stakeholders and shares best practice across markets. ? Exchanges and cooperates with other colleagues from Brand Marketing to ensure alignment across the portfolio. ? Works closely with external agency partners on local and global level to adapt global content and develop strong local campaigns: creatives, media, social and PR agencies. What You Bring to the Table ? Education: College/University (Bachelors or Equivalent). ? Experience: At least 5 years experience in Marketing in an international operating FMCG company or ideally luxury brand company. Experience in the spirits or overall alcohol industry is ideal. ? Strong oral & written communication in English, normal business communication in German. ? Good German market knowledge (retail, consumer, trade, media). ? Very good knowledge level of marketing disciplines: Market analysis, strategy & marketing mix development incl. communication & media, consumer insights and research, creative development (digital and experiential), strong project management capabilities. ? Business Acumen & entrepreneurial thinking. ? Good analytic and strategic understanding. What Makes You Unique ? FMCG/marketing understanding, preferably spirits and/or highly innovative food/drinks categories. ? Working experience in both globally and locally operating companies (ability to successfully operate in matrix-led organisations). Who We Are We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work. What We Offer Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce. ginmare Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status. Business Area: Europe, Africa, APAC Division Function: Marketing City: Hamburg State: Country: DEU Req ID: JR-00008432