Date: Jul 29, 2024
Location: Taguig
MAIN PURPOSE
The eCommerce Lead spearheads the strategy and management of e-commerce platforms (pureplayer, e-retailers and brand.com). He/She will also be accountable to delivering the eCommerce target for the market.
MAIN DUTIES AND RESPONSIBILITIES
* Establish a clear-cut EC strategy per channel & per brand that is aligned with overall local and regional business objectives.
* Serve as key point of contact for key retailer partners in the market and establish strong relationships with key customers.
* Manage Quarterly and Annual Business Reviews and Joint Business Planning with our key customers.
* Develop building blocks to increase the EC % share of business per brand.
* Drive EC revenue generation across multiple online touchpoints and accelerate EC expansion to relevant platforms.
* Lead the implementation, monitoring, and reporting of e-commerce brand-driven or platform-driven campaigns.
* Identify online sales and marketing opportunities with EC platforms to maximize EC business investment.
* Spearhead sales & inventory forecasting, sell-out analysis, and sales trend reporting and use findings to grow the EC business.
* Negotiate and secure placements/mileages from pureplayers or e-retailers.
* Monitor and manage ecommerce and other digital expenses within the allotted brand budget and optimize spending to ensure cost efficiencies and deliver high ROI.
* Analyze relevant data on a daily, weekly, and monthly basis to optimize e-commerce and paid campaigns and drive more quality traffic & conversions.
* Manage online inventory to ensure sufficient stockholding across EC channels.
* Support brand CRM initiatives and programs to help achieve online customer retention rate and loyalty.
* Stay up-to-date with ever-changing trends within e-commerce.
REQUIREMENTS
* Graduated with a Bachelor’s Degree in Communication Arts, Advertising, Marketing, Management, Business or other relevant fields.
* Has experience working in e-commerce platforms for at least 6-8 years. Established relationships within the Philippine eCommerce market.
* Knowledgeable and experienced with implementing and monitoring e-commerce campaigns to drive online sales, attributing and driving conversions (with FB/IG pixel, utm tags, SEO/website optimization, deriving ROAS), and maximize ecommerce best practices to aid in campaign strategy & implementation.
* Strong retail background in fashion or beauty industries is a plus.
* Strong internal stakeholder management skills and key account management skills. Strong track record on delivering sales results for eCommerce channel.
* Marketing-oriented and has great entrepreneurial skills.
* Knowledgeable of e-commerce tools, website development, and SEO & SEM strategies.
* Excellent critical-thinking skills and communication skills both oral and written.
* Ability to perform multiple tasks and projects within a time frame.
* Ability to track and adapt to maximize traffic conversion and engagement.
* Highly organized and proactive self-starter with an attention to detail.
* Team player with a positive attitude who can effectively prioritize and manage multiple creative projects.
Salary (Min-Max):
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