Ihre Aufgaben Key Responsibilities: Support Sales Team: Develop and maintain positioning decks to effectively communicate our value proposition. Create and enforce PowerPoint standards to ensure consistency and professionalism in presentations. Collaborate with the sales team to tailor marketing materials to specific client needs. Event Management and Ideation: Plan, organize, and execute marketing events, including trade shows, webinars, and conferences. Generate innovative ideas for events that enhance brand visibility and engagement. Coordinate logistics and manage event budgets. External Messaging: Craft compelling external messaging for various channels, including social media, email campaigns, and press releases. Ensure all external communications align with our brand voice and strategic goals Monitor and analyze the effectiveness of messaging and adjust strategies as needed. Additional Marketing Areas for B2B Sales: Content Marketing: Develop and manage a content calendar to produce high-quality blog posts, whitepapers, case studies, and other content that supports lead generation and nurturing. Collaborate with industry experts to create thought leadership pieces. Digital Marketing: Oversee SEO and SEM strategies to improve online visibility and drive traffic to our website. Manage social media accounts and create engaging content to build a strong online presence. Analyze digital marketing metrics and optimize campaigns for better performance. Track and report on key performance indicators (KPIs) to measure the success of marketing initiatives. Brand Management: Develop and maintain brand guidelines to ensure consistency across all marketing materials. Enhance brand awareness through strategic partnerships and sponsorships. Monitor brand perception and make adjustments to improve brand equity. Ihr Profil Proven experience in B2B marketing, preferably in a hands-on role. Strong project management skills and ability to multitask. Excellent written and verbal communication skills. Proficiency in marketing tools and software (e.g., CRM, marketing automation, analytics platforms). Creative thinker with a strategic mindset. Warum wir? We Support mobile and flexible working - even from abroad Our working time account helps you to balance your work and private life. A works council that is there to help and advise you As a matter of course, 30 days of vacation per year We're committed to helping you grow through our integrated Career System Continuing education and training are very important to us, and we practice it in an open way. Configure any type of JobRad - or several at once Events promote our open and team-oriented culture You'll get to interact with international colleagues and clients. And our global team is growing. Become part of it We look forward to receiving your application - online via our application portal. This way we can ensure a faster application process. It is also the easiest way for you to send us your application Über uns Willkommen bei der Implico Group. Weltweit werden durch uns Lieferketten in der Öl- und Gasindustrie gesteuert. Wir sind ein Weltmarktführer basierend auf unseren (Cloud-)Softwarelösungen und Beratungskompetenzen. Großraffinerien, Tankstellen- und Tanklagerbetreiber vertrauen auf unsere IT-Lösungen. Wir begleiten die Weiterentwicklung der Industrie zu Flüssig- und Gasstoffen und erneuerbaren Energien. Mit Stolz blicken wir auf eine 40 Jahre umfassende Unternehmensgeschichte. In dieser Zeit haben wir sehr viel bewegt, sind aber noch lange nicht fertig. Gemeinsam mit Dir wollen wir noch mehr erreichen und treiben die Digitalisierung der Branche weiter voran. Werde auch Du Teil der Implico Group