Job Title:
Content Marketing Manager – Germany
Location:
Berlin (with occasional travel)
About the Company:
This company is transforming the construction industry with cutting-edge robotics and AI. By combining automation with sustainable practices, they deliver faster, more affordable, and greener building solutions. As they launch into the German market, they are looking for a talented Content Marketing Manager to lead regional marketing efforts, drive awareness, build credibility, and connect with key stakeholders such as architects, developers, investors, and local governments.
Role Overview:
The company seeks a creative and strategic Content Marketing Manager to spearhead their entry into the German market. From showcasing their innovative technology to highlighting real-world project successes, you will use multimedia content to position the company as a leader in sustainable construction. Alongside video, you will create a range of content formats to drive brand awareness, generate leads, and support customer engagement.
Working closely with the global team and local sales teams, you will ensure the company’s messaging resonates with German audiences while aligning with their overall vision and tone of voice.
Key Responsibilities:
* Content Creation: Produce high-quality German-language content, including video, blog posts, case studies, email campaigns, and social media.
* Social Media Marketing: Build the company’s local presence on platforms like LinkedIn, YouTube, and Instagram, creating engaging campaigns for German audiences.
* Campaign Management: Plan and execute content-driven campaigns to generate awareness and drive leads.
* PR Support: Collaborate with the PR agency on content needs for media relations.
* Performance Tracking: Analyse campaign performance, providing insights to refine strategies.
* Collaboration: Work with the global team to align messaging and support the German sales team with lead-optimised content.
Qualifications:
* 5+ years of experience in content marketing.
* Strong experience with video production and digital content strategies.
* Native-level German and excellent English skills.
* Familiarity with SEO, social media, and analytics tools.
* Passion for sustainability, innovation, and technology.
What They Offer:
* Competitive salary and benefits.
* Flexible working environment.
* The chance to shape the future of sustainable construction in Germany.
* Opportunities for professional growth and global collaboration.