More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.
We're on a mission to create joy for pets and their parents, driven by our core values of Care, Courage, Openness, and Simplicity. At the heart of everything we do, they inspire us to grow, raise the bar for our customers and fuel a pet-first business.
Job Description
As the Category Manager at zooplus, you will define and implement a comprehensive annual category strategy that encompasses key commercial dimensions to drive business growth. This includes developing local campaign and promotional plans.
Working closely with the Country Head, you will ensure the category strategy aligns seamlessly with the broader country or cluster plan for the year, incorporating Business Unit processes, LE forecasting, OBF strategy, and promotional planning.
Collaboration with central teams and departments such as Visual Merchandising (VM), Marketing, Pricing, and CRM will be essential to shape strategies and actions informed by local market insights.
A deep understanding of category dynamics—customers, market trends, and competitors—will enable you to identify growth opportunities and address potential challenges.
Additionally, you will continuously analyze key business KPIs across sales, category, customer, and product dimensions, taking corrective actions as needed to optimize performance.
Key responsibilities:
▪ Pricing:
1. Recommends adjustments and exceptions of local prices on brand/product level, from defined global pricing strategy. Special focus on OBF, by defining the right sources of business.
▪ Promotions:
1. Create a full-year promo plan accounting for category dynamics and relevancy, and align local actions with central promotions team (complementary to global central campaign calendar) and Country / Cluster Head.
2. Actively monitor campaign / promo performance and track budget spend vs. local plan.
3. Run topical/brand/product promotions on short notice depending on business need.
▪ Shelf management:
1. Contribute to the business strategy and requirements to the Product team, for product sorting in PLP and search results, in coordination with the rest of Category Managers (through SME).
2. Contribute to the business strategy and requirements to the Product team, for Up-selling and
3. Cross-selling through the product recommendation boxes, in coordination with the rest of the Category Managers (through SME).
4. Special focus on OBF visibility.
5. Collaboration with Graphics and Shop OPS teams for category-related banners.
6. Provide inputs for a continuous QA process to Shop Operations and signs-off (if needed) any adjustment in the category content.
KPIs:
1. Revenue (Net Sales) and margin (CM1) of the category, brands and products
2. Share of wallet in the category (AOF, AOV, Volume)
3. Customer acquisition and retention in the category (and specific key brands)
4. Promo Spend and efficiency
5. Availability and OOS of key brands/products (in collaboration with VM)
6. Traffic and Conversion (in collaboration with Growth Manager and central teams)
This role will be based in our Munich office, we're hybrid work environment, and we work 60% onsite and 40% home office.
Qualifications
* Relevant experience in a similar FMCG / e-Commerce environment, ideally within pet sector
* Strong commercial and technical skills, with deep understanding of the different core business functions and how they work together
* Excellent teamwork and communication skills with the proven ability to influence at all business levels
* Ability to understand customer needs and market requirements as well as intuitive feeling for brands and trends
* Proficieny in English and Native level of Dutch language
* Hard working, with a hands-on, results-focused approach
* High analytical and numerical competency
Additional Information
With more than 1,000 passionate professionals located across 10 European offices, we believe our success comes from working together and leveraging our international strengths. Expect to work in a hybrid environment, collaborating with colleagues in different locations remotely.
Our benefits:
20% discount in our zooplus shop
Internal and external training
Team events
#LI-Hybrid✈️ 28 vacation days and days off on 24th and 31st of December
️ Corporate rates at a local gym chain (Body & Soul)
Company mobile phone for work and personal use
Want to know more? Learn more about zooplus here, and check out our LinkedIn, Instagram, TikTok and YouTube to get a glimpse into the zooplus culture.
zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.