WRC Promoter GmbH is the exclusive commercial rights holder of the FIA World Rally Championship (WRC), the premier global rally series. Our mission is to elevate the WRC brand by delivering high-quality events, maximising commercial partnerships, and expanding the series' global reach. We work closely with the FIA, rally organisers, media partners, and commercial stakeholders to drive the continued success of the WRC. For more information visit
We are seeking a dynamic and experienced Senior Account Manager – Partnership Management (m/w/d) to lead the activation and management of key commercial partnerships. The ideal candidate will have a proven track record in sponsorship management, client relationship building, and delivering strategic value to partners in the sports and entertainment industry. You will play a crucial role in ensuring WRC’s partners achieve their marketing objectives while driving revenue growth for WRC Promoter GmbH.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
1. Manage and develop relationships with key WRC commercial partners, ensuring long-term value and satisfaction.Act as the primary point of contact for partners, coordinating activation plans, branding initiatives, and contractual obligations.
2. Develop and implement creative and strategic activation programmes that align with partner objectives and enhance brand visibility within WRC.Identify new business opportunities within existing partnerships and contribute to the overall sponsorship growth strategy.
3. Monitor and analyse partnership performance, providing regular reports and insights to stakeholders.Oversee the negotiation and renewal of partnership agreements, ensuring mutual value creation.
4. Manage partner hospitality programmes, VIP experiences, and event activations during WRC events worldwide.Collaborate with internal teams including marketing, media rights, event operations, and digital to ensure seamless delivery of partnership commitments.Stay updated on industry trends, competitor activities, and best practices in partnership marketing and motorsport sponsorship.
5. Bachelor’s or Master’s degree in Business, Marketing, Sports Management, or a related field.
6. Minimum 4 years of experience in partnership management, sponsorship activation, or client services within the sports or entertainment industry.
7. Strong understanding of motorsport, media rights, and brand marketing.
8. Excellent project management and organizational skills, with the ability to manage multiple accounts and deadlines.
9. Proven ability to build and maintain strong client relationships.
10. Strong negotiation and communication skills, both written and verbal.
11. Ability to travel internationally and work flexible hours, including weekends during event periods.
12. Proficiency in Microsoft Office, CRM tools, and partnership reporting platforms.
13. Fluency in English; additional languages (especially German, French, or Spanish) are a plus.
14. Travel 30-40%
Senior Account Manager – Partnership Management (m/w/d)
Red Bull
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