Senior Web Analyst (m/w/d)
Better Digital.
Digital Commerce, the future of BAUHAUS, is a connected ecosystem driven by digitalization. Our focus lies in creating a seamless digital shopping experience for our customers. An agile work environment, innovative solutions, and dedicated team members are the driving forces behind this success. With over 270 specialist centers in 19 countries and one of the top 50 online shops in Germany, BAUHAUS is one of the most successful companies in Europe.
Our Task: In the Shop department, we are building digital touchpoints. We concentrate on the technical development of the BAUHAUS online shop using cutting-edge technologies such as Cloud, serverless, and event-driven systems. Our goal is to create an easy and convenient shopping experience for our customers.
Tasks and Responsibilities:
* Development and implementation of a long-term roadmap for integrating Google Analytics, Looker, and Looker Studio into the organization.
* Conducting data-based analyses to derive recommendations for action for product development, marketing, and management.
* Implementation and use of Optimizely, control of A/B tests, and derivation of concrete measures to improve conversion rates and user experience.
* Ensuring high data quality, creating automated reports, establishing KPIs, and measuring the impact of analytics on business decisions.
* Fostering a data-driven corporate culture by supporting teams in using analytics tools and communicating complex topics in a comprehensible manner.
Requirements:
* Completed studies in Business Informatics, Business Administration, Statistics, Marketing, or a comparable background.
* Several years of experience with Google Analytics (GA4), tag management systems, Looker, and Looker Studio.
* In-depth knowledge of A/B testing and conversion optimization as well as BigQuery usage for data analysis and integration with visualization tools.
* Technical expertise in GA4 implementation for mobile apps (Flutter, iOS, Android) and web platforms, including Firebase Analytics and custom event tracking.
* Experience in implementing data layers, server-side tagging, and reliable tracking infrastructure for web and mobile applications.
* Excellent communication and presentation skills, fluent in German and confident in English.
What We Offer:
* A challenging task within a family-owned company with an agile work environment, modern technologies, and opportunities for personal and professional growth.
* Unlimited employment contract and attractive remuneration.
* Flexible work-life balance, the possibility of remote work, and 30 days of vacation per year.
* Attractive location in the heart of the Rhine-Neckar metropolitan region with free parking spaces and a company-owned restaurant.
* An exclusive model for occupational pension provision with attractive employer contributions.
* Additional benefits such as monetary benefits or a disability insurance at special conditions.
* On-site childcare with a family-friendly care offer.
* Shopping advantages through the BAUHAUS employee card.